What do you know about the Red Dot Design Award?

Different design competitions are held every year in the world, and the Red Dot Design Award should be considered one of the largest and most prestigious of them. The Red Dot Design Award is held every year in Germany, and many designers from all over the world send their various works to the organizing committee to participate in this competition. Holding these competitions in the last few decades has been able to contribute a lot to the advancement of design and increase the motivation of designers, especially novice designers. In this article from the Elora blog, we intend to explain more about the Red Dot Design Award. Stay with us until the end.

What is the Red Dot Design Award?

After World War II, the Germans made a lot of efforts to return to the world of industry. One of their successful efforts in this regard was holding several different design competitions. These competitions helped the country’s industry to create attractive, functional and beautiful products so that it could still have a say in global markets. The Red Dot competition should be considered one of these events, which is more than 60 years old. History of the Red Dot Design Award The Red Dot event was first launched in 1954 at the initiative of Karl Handhausen, Head of Public Relations and Advertising at Krupp. The aim of this was to create a more competitive and attractive environment while modernizing German products to increase exports. In 1955, the first Red Dot Design Award was held at the Villa Hegel in Essen, Germany. This exhibition was able to have a great impact on product design and products were produced that were of interest to global markets due to their high standards and appropriate design. The Red Dot Design Award has had different ups and downs over the years of its activity. In 1961, the organizers were forced to move the exhibition to an old temple in Essen. This was at the same time that designers from other European countries were participating in the competition. In 1979, the organizers of the competition faced one of their biggest challenges. During the exhibition, an electrical fault caused a fire. A huge fire that destroyed most of the exhibition. This caused the Red Dot exhibition and competition to be cancelled in 1980 and continued in a smaller venue in 1981. The late 1980s marked the beginning of a new era in design. Many companies and industries began to think about improving the position of design in their business, which led to more and wider activity by designers. Peter Zak, who took over the management of the competition in the early 1990s, should be considered one of the most influential people in the future of the event. He was able to transform it into an attractive international event by changing the design and name of the competition to Red Dot. Among his other actions was the creation of a separate section and competition in the event for communication design. Due to the increased acceptance of the competition and event in these years, Norman Foster built a new building with an area of ​​4,000 square meters for the exhibition museum. This was very well received and in the first two weeks after the opening of the museum, more than 10,000 visitors were received. In 2005, another major change was made to the competition and the competition was divided into three different and separate sections. These sections included Product Design, Communication Design and Design Concept. The different sections of the Red Dot Design Award The Red Dot Design Award event consists of three separate and different sections. We will review these sections together and provide you with more information about each one.

1- Product Design

The oldest section of this event is product design. This event has had different names during the competition, but its concept and essence have not changed. Product designers send their different works in various fields such as furniture, automobiles, home appliances, lighting and light design products, and many different tools to this exhibition to participate in the competition. In addition to the individual product design award, another award called the Red Dot Design Team of the Year Award is awarded to the top teams in the field of product design.

The judges of this section pay special attention to issues such as branding values ​​and features, creating identity, and distinguishing from similar products.

2- Communication Design

As we mentioned in this article, another award was added to the Red Dot event in 1993.
This award is given to the best designs in the field of communication.
Designers submit their works in different fields such as organizational design, advertising and interactive media to this competition. In recent years, another award has been added to this section, the Red Dot Agency of the Year. This award goes to agencies and companies whose achievements have been able to influence the communication design sector and the market.

Among the most important points that the judges of the communication design section pay attention to are things such as originality, creativity, design quality, high innovation, comprehensibility and having an emotional impact on the audience.

3- Design Concept

The design concept section should be considered a new area and another award that has been added to the Red Dot event in the last two decades. This area is dedicated to the best design concepts, innovative designs and similar items.

What do you know about the Red Dot Youth Competition?

The Red Dot event also has another interesting section, which is dedicated to young people and emerging and promising designers. People who are less