Wow Products
A Bright Opportunity
The WOW Elora family of products is a collection of diverse choices for lighting different environments.
WOW Architectural Lighting is the winner of the LIT Lighting and Product Design Award from IDA in 2012.
In mid-2022, the Wow collection came up with a new idea. An idea that we now call the Wow product family.
After entering the design and manufacturing phase, this idea was put to the test in two events.
Initially, the Wow product family was included in LIT, and then, due to the confidence we have in our products, we participated in IDA.
In January 2022, we were selected as the winner in the LIT event.
In February 2022, we were introduced as the winner in the IDA event.
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- Front view
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- Front view
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- Side view
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- Side view
Architectural Light Waw
The idea of Waw was initially a word. What is the oldest Persian letter and we, who are going to create a new product, practice how we can create a structure from one of the oldest letters of the Persian language that can be a basis for light to emerge from it.
Turning a letter into a word is similar to turning a simple line into a product, and just as Persian poets and writers have been making something more out of these ordinary and everyday words that exist everywhere for centuries, we decided to make something more out of these simple lines that are always in front of everyone’s eyes.
Architectural Light Waw It was our ambition that as a designer and manufacturer of architectural lighting fixtures, we would try to stand at a point in relation to our history and literature where the unconquerable points of the Persian language and literature stand before us.
Architectural Light Waw products are the embodiment of an ambition to be able to establish our own relationship with the history that came before us. So we should write “and . . .”
Which wow, which light?
By using different products in the WOW series, you can have different choices. Choices that are not limited to the overall form of a specific structure in space. Each product in the WOW family is able to accommodate different light sources, and each light source can provide different choices, based on your needs.
